how can you uncover your buyer personas reading habits

how can you uncover your buyer personas reading habits Knowing your current and potential customers is absolutely essential to any marketing strategy, especially lead generation. Often your ideal customer base can be segmented into several main types of buyers, also known as buyer personas.

Managing each buyer segment, such as buyer personas, can allow you to define the main market to sell your product to and know who you should market to.

If you don’t know where to start, we’re here to help you understand what a buyer persona is, why it’s important, and how you can use it to advance your business, so you can start selling to the perfect customer.

Definition of Buyer Persona
A buyer persona is a generalized, semi-fictional, multi-dimensional representation of your ideal customer. They help you understand your shoppers better and make it easier for you to tailor content or products to the specific needs, behaviors, and concerns of different types of buyers.

Buyer personas are different from target audiences, in that they are a more detailed description of who your buyers are, what they care about, and how they like to receive information.

This will help identify ways to reach your potential buyers with the right message and provide you with the details needed to develop a strategy that will get them to convert into leads.

The Importance of Creating a Buyer Persona
Creating a buyer persona is essential to understanding your audience. Through this process, you’ll learn not only simple demographic information about your shoppers, but also where they spend their time online, how they get their information, their buying patterns, and much more important information for understanding your buyer’s psyche.

You can also and likely will have more than one persona based on the general type of buyer for your product or service offering.

4 Easy Steps to Determine a Buyer Persona in Business

  1. Research
    Creating a buyer persona starts with identifying the demographics, traits, and other identifiers you want to target.

You can study your current client/customer base to determine trends among them, and/or interview some of them to learn more about what made them choose to buy your product.

To create a B2B buyer persona for example, it’s important to document their personal background, their current role in their company, how they got their information, and what influenced their buying decisions.

From this, you can start creating a profile of who your B2B buyers are. It’s a good idea to conduct at least five interviews to understand your buyers better from their point of view. You can also talk to your sales team about your buyer’s thought process, as they have the most interaction with buyers.

As for creating a B2C buyer persona, the process is very similar; however, it is important for the consumer to reveal what problems your product or service solves for consumers in their daily lives.

Another way you can leverage on creating your buyer persona is your site analytics if you market your products online.

Leveraging Google Analytics can tell you where your visitors are coming from, how they are navigating through your site, and how long they are spending on your site. Spend some time in your analytics to gather more insights and trends, which will help you better understand buyer thought processes and the buyer journey.

If you’re starting from scratch with very few existing customers, you can do an analysis of your competitors, and gain insight into who they’re targeting.

If it happens to align with the type of customer you’re looking for, then that’s a great starting point. It can also be an opportunity to interview potential customers to get to know their needs, which can inform not only marketing but product and service development strategies as well.

  1. Create a Buyer Persona
    Now that you’ve gathered information from your current client base or potential customers, you can analyze and organize that data to create your buyer persona. Below is a basic template for a B2B buyer persona.

If you are a B2C business owner, you may have different information to collect such as buying habits, personal financial info, family and other demographics. Below is a great template for a B2C buyer persona.

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